Our newest arrivals have landed.
Discover sustainable UPF50+ styles in fresh, ocean-inspired hues, crafted for comfort, confidence, and purpose.
Wear what moves you.
Designed with intention, our UPF50+ styles with purpose so you can move freely and feel good about what you wear.
LINE IN THE SAND
FLAMINGO PINK IS BACK
Jump In 3/4 Swim Leggings
Splash Around Swim Dress
Get Soaked Sleeveless Swim Top with Built-in Bra
Made for swim. Styled for life.
Move freely and feel protected in sustainable UPF50+ styles designed with intention. Our designs blur the line between swimwear and everyday wear, letting you embrace whatever the day brings with confidence and ease.
Featured in
O, The Oprah Magazine
Splash Around Sun & Swim Tunic/Dress
"Style tip: Great for going from the beach to the bar, this dress is made from regenerated nylon fabric with UPF 50+."
A Dress That Does it All
"I love this dress and get so many compliments on it! It is perfect for all of my favorite activities -- swimming, pickleball, pool party with kids, walking on the beach. It's athletic wear + a swimsuit + a cover up all in one. It's extremely flattering, even recently having had a baby and is super-cute and fashionable while providing enough coverage for chasing kids in public." -Amanda
We are a different breed. We are waterwomen. We have salt on our skin. Sand on our feet. Grit in our laughs. We jump into the unknown. By the water. In the water.
Which is why we won’t be sidelined by swimwear. With UPF50+ sun-safe style, we can embrace our bodies, seize the moment, and focus on what really matters — enjoying every second we have on the water. And because 100% of profits are donated to cancer and ocean research organizations, every adventure also fuels a greater purpose.
Swim Tops
Swim Bottoms
Swim Dresses
Our Promises
When designing and choosing products, this is what it takes to get the Line in the Sand® stamp of approval.
Be Sustainable
Give Back
Be Protective
Feel Good
Be High Quality
