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Our newest arrivals have landed.

Discover sustainable UPF50+ styles in fresh, ocean-inspired hues, crafted for comfort, confidence, and purpose.

Wear what moves you.

Designed with intention, our UPF50+ styles with purpose so you can move freely and feel good about what you wear.

LINE IN THE SAND

FLAMINGO PINK IS BACK

Jump In 3/4 Swim Leggings Flamingo

Jump In 3/4 Swim Leggings

Splash Around Swim Dress Flamingo

Splash Around Swim Dress

Get Soaked Sleeveless Swim Top with Built-in Bra Flamingo

Get Soaked Sleeveless Swim Top with Built-in Bra

Featured in

O, The Oprah Magazine

Splash Around Sun & Swim Tunic/Dress

"Style tip: Great for going from the beach to the bar, this dress is made from regenerated nylon fabric with UPF 50+."

A Dress That Does it All

"I love this dress and get so many compliments on it! It is perfect for all of my favorite activities -- swimming, pickleball, pool party with kids, walking on the beach. It's athletic wear + a swimsuit + a cover up all in one. It's extremely flattering, even recently having had a baby and is super-cute and fashionable while providing enough coverage for chasing kids in public." -Amanda

This is our Line in the Sand.

We are a different breed. We are waterwomen. We have salt on our skin. Sand on our feet. Grit in our laughs. We jump into the unknown. By the water. In the water.

Which is why we won’t be sidelined by swimwear. With UPF50+ sun-safe style, we can embrace our bodies, seize the moment, and focus on what really matters — enjoying every second we have on the water. And because 100% of profits are donated to cancer and ocean research organizations, every adventure also fuels a greater purpose.

Swim Tops

Swim Bottoms

Swim Dresses

Our Promises

When designing and choosing products, this is what it takes to get the Line in the Sand® stamp of approval.

Be Sustainable

Give Back

Be Protective

Feel Good

Be High Quality

Be Plastic Conscious